How Do I Write a Blog Post That People Will Want to Read?

Writing the perfect blog post isn’t necessarily about just one or two things, it’s a combination of many points that come together to form a well-written and informative piece of writing, with the aim to answer a question that your target audience has.

Three key points that you blog post must include are:

• A focus point that is obvious with a clear conclusion
• Easily readable text, containing images, headings, and is roughly 400-600 words long
• Good grammar and spelling

Sounds straightforward enough. So how do you get started?

Who are you writing to?

Who is your audience? Knowing who your target audience is will shape what you’re writing, plus it will decide the tone that you type in, and language that you use.

How do you know who your audience is?
Research. Look at other blog posts covering the same topic. Visit forums that the people in your industry are visiting; how do they speak, what language do the use? Write down everything that you find so that you can start to build a profile. Over time, writing for your audience will get easier the more that you know, so continually doing this means that you’ll always be on top of what’s going on.

What are you saying?

What point do you want to get across, i.e. what’s your takeaway? What do you want your reader to know once they have finished reading? For example, after you have read this post, I want you to know that:

• You should know who you are talking to before you begin writing
• You should have a main focus and an end result for your reader
• You should take the time to make sure that all spelling is correct and that there are no grammar errors

These are the three points that I want to leave you with at the end of this post. I have clearly outlined them in an easily readable format, and haven’t left anything up to chance. Those are your takeaways, and if these are unclear, then this blog post hasn’t done its job.

How do I know what I’m saying?
Bullet point the main points that you would like you reader to leave your post knowing. Make sure that these are covered within the post, and if you find that what you have written is too long, create a separate post so that you can go into more detail.

How well is your blog post written?

You may not be a writer by profession, but in the digital world that we now live in, we all need to know our ‘there’ from our ‘their.’ A well-written and grammatically correct blog post makes all the difference, and if a reader finds your post difficult to read because of poor grammar or frequent spelling mistakes, they’ll most likely click off and find another that is better written and easier to read.

How do I make sure that everything’s correct?
Write your blog post in Word first; that’ll spot any obvious errors and let you know with a squiggly line. Don’t rely on this though. Word isn’t necessarily always right, and it won’t always spot when you’ve used an incorrect word, but have spelt it correctly. If you are unsure, double check. It may take longer to write, but you’ll have a much better post at the end of it.

Leave your post for a day or two before publishing so that you can proof it with fresh eyes, or alternatively, get someone else to proof it. That way you can make sure that it makes sense, as well as check for any errors in the text.