As a social media advocate, I really welcome the changeover from a static, stagnant and quite ordinary business page, to an evolving and collective advertisement which encourages both customers and business to become more social and listen to wants and needs of the community.
I appreciate that it seems to be yet another hoop that the local business has to jump through in order to to stay ahead of the game, but look at it in a positive way; you have another platform to interact with your clients and customers, another platform to listen to them and another platform to receive feedback in order to improve your product or service. It's a winner.
New Key features
- Uses new zagat scoring system
- Encourages businesses to interact with cusomers
- Allows business to become more social
Overall, offering a better customer experience in the long run and hopefully making local businesses a part of the community again.
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